BIO

I began my career managing integrated media for leading agencies in Brazil. After moving to Sydney and then Perth, I've spent over 15 years working with both B2B and B2C sectors, developing marketing strategies for local and global brands.

My passion is translating complex business challenges into clear, strategic marketing plans. I'm one of those rare people who gets a real kick out of creating a digital marketing campaign! Whether it's brand positioning, market research, or campaign execution, I approach every project as a puzzle to solve.

Beyond consulting, I'm dedicated to educating other marketers and business owners. I believe in sharing knowledge and empowering teams to drive their own marketing success confidently.